The original mission statement for The Pen and Paper Diet enterprise was:

 to help many people control their weight who are obese and struggle with weight loss.

Through Serendipity, I began to realize that if these ideas were incorporated into our culture, there would be a much larger impact than just a solution to the obesity epidemic.

Now, the mission statement for The Pen and Paper Diet enterprise is:

to help unite the world through the use of a common skill (a personal daily calorie budget) eventually leading to conservation of all natural resources so we can effectively deal with the challenges of our limited supplies.